• A watch that teaches the value of time

“Time flies when you’re having fun.” DURR is a shivering unisex bracelet investigating our perception of 5 minutes.
5 minutes is a time.
Time is a subjective understanding of how fast time passes. The ability to accurately estimate durations depend on a range of factors. With DURR you become aware of how your brain alters the length of a bus ride, how fast you finish a beer, how time flies by when you enjoy yourself and drags along when you wait in line at the post office.

Think of it as a metronome for your day-to-day life. By DURR go you back to awareness of time in your daily life.

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