A new creative project in London. Real Life Instagram is a concept developed by Bruno Ribeiro. He has placed cardboard like Instagram’s photo frame complete with filters alongside some of London’s photogenic places and landmarks.
The photo frames contain Ribeiro’s Instagram account (nitchows) and encourage people to tag their photos with the #reallifeinstagram hashtag. The result? A fun and interactive experience for locals and tourists. It’s a new link for the online and offline world.
Source: Real Life Instagram