WHAT IS IT?
This is an advertising from Switserland with a campaign for Garnier Fructis.
Creative pictures with mens.
WHY IT IS COOL?
Garnier Fructis says that their shampoo is ‘for every hairtype’. They show men with a beard but in reality are their beards women’s hair. There are lots of trends that us let’s see that men and women are more equal. They make good use of the trend masculinity and femininity.